Course Code: 4HP05B19
Start Date: 27/02/2020Day of the Week:
Length in weeks: 5
Time: 2:00pm to 4:00pm
It was George Eastman, founder of Kodak in 1888, who coined the advertising slogan: ‘You press the button, we do the rest’. This event marked the accessibility of photography to the world. On this part of the course, we shall cover the transition of photography – from an expensive and complicated process that was practised by the ‘intellectual elite’, through the advent of new materials (use of plastics) and invention of optical equipment; namely, the Leica a ‘miniature camera’ and lenses. In parallel, a number of ‘visionaries’ showed the world how photography can be standalone ‘art form’: Alfred Stieglitz, Paul Strand, Edward Weston, Ansel Adams and others.